This week, my guest is my friend Luis Quiroz. We discuss the reasons his parents immigrated to the U.S., how he realized his undocumented status would affect his life, how he came out to his mom and how he started his own business with undocumented status.
WINE: 1000 Stories 2017 Zinfandel
Luis Quiroz is an immigrant from Guerrero, Mexico. His parents left their home country in search of a better future for him and his siblings. They settled in San Diego, CA where they lived for all of Luis' childhood. Luis now lives in San Francisco, CA, where his business is based. He helps a variety of small businesses and uses his bilingual skills to help Spanish Speaking business owners.
Growing up, Luis' mom was a Tupperware saleswoman. He'd be so embarrassed on elementary school field trips when his mom was closing sales with his teachers! But he later understood his mom's motives- it was necessary to put food on the table.
After graduating from SFSU with a Business Marketing degree, Luis felt the need to give back to those who need help the most. Inspired by merchants like his mother, he developed a business model to help small business owners and entrepreneurs build a strong social media presence while implementing social media strategies into their marketing mix.
Luis is currently working with merchants along the Mission Street Corridor in San Francisco to help business owners tap into the power of social media. His goal is to empower clients with the confidence and savvy they need to run their own social media channels while offering a variety of services such as strategy, content creation, and social media advertising.